About Us


Style and fashion are not synonymous, although people use these words interchangeably. We have seen no adequate treatment of fashion in terms of monopolistic competition.

A monopolist has little incentive to improve their products and result in not having alternatives for the customers. Instead, their motivation is focused on protecting the monopoly.

Providing a unique sense of style, we are a curator of thoughtfully designed fashion and objects. We represent artists and designers whom we believe to have an independent and evolving sense of beauty.

In view to create a stir in the current fashion scene, we strike to expand our reach to a wider scope of audience by building our own online platform to share our lifestyles.