Paterson


German Nieves is a veteran skateboarder from New Jersey who’s also spent time working in the skate and fashion industries. After pursuing sponsored skateboarding through the 90s and early aughts, Germ earned an Associates degree in graphic design from the Art Institute of Philadelphia. He then scored a job doing brand marketing at 10 Deep where he oversaw their skate program, and later went on to work as a sales director at J. Crew. In 2014 German parted ways with the nine-to-five grind and launched his own brand, Paterson League. Deeply rooted in a heritage sports aesthetic and drawing influences from skateboarding, tennis, and fashion; Paterson League is one of the more interesting brands to emerge in recent years.

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